Shopping Mall

The concept of shopping malls is alien to most of the Indians of earlier generations. However in the recent decade we have embraced the concept whole heartedly. Malls are multicrore businesses and have different business models. There are all-in-one malls where virtually everything under the sun is available. In some malls prices of goods are reasonable compared to other places. Parking problem, an ever growing feature in the Indian metros is eliminated since parking is free or for a

very nominal fee.  Families visit a shopping mall during weekends or on holidays for a family outing since it is convenient. A whole day can be spent enjoying at the mall, shopping, dining, watching movies or playing games. Malls have transformed into meeting places for old timers who indulge in reminiscence over a plate of vada-pav or idli sambar and coffee or tea in the food court. There is variety of entertainment specially available for kids to keep them occupied for long hours. Malls are the best places for new product or service promotion due to heavy foot fall,especially on weekends. Ina typical mall temperature is controlled to the right degree and is vastly different from the extreme weather conditions present outside. This makes it highly attractive for people who can just forget about existing weather conditions and indulge in shopping. For those persons not interested in shopping,window shopping is an attractive way for time-pass activity. But all things are not rosy regarding malls. There is overcrowding, on weekends and holidays. Parking problem exists on a very busy day. There is huge temptation to buy unwanted products and services. The monthly budget goes haywire. Shopping at malls gradually transforms into addiction with unwanted side effects for the entire family.