Sunday 28 August 2016

Event management in the 21st century



The success of event management is not just dependent on number of years a company has organized events. Past success alone does not guarantee success in present ventures. The market dynamics evolve continuously necessiating different strategies to be adopted for success.
The marketing strategy adopted by event planners/organizers includes mass email campaigns,social media and word of mouth publicity.More than fifty percent of planners believe that email marketing can increase the number of registrations. Some types of social media are underutilized by certain event planners. Others are more frequently used. Different types of social media can be used in unique ways by event planners to make the event a grand success.
More than fifty percent of event managers spend less than ten percent of the budget on the software used for event management. The involvement and interactions with audience during the event is a major factor which determines the event's success.
The event manager is under constant stress since he/she needs to manage different aspects related to the event. Availability of a software application which runs on multiple platforms simplifies the event manager's job in managing patrons,speakers,registration of the participants for the event among the other numerous tasks involved with organizing of the event. Advantages include higher efficiency in the execution of different tasks related to event,increase in revenue from ticket sales and value addition for the participants. Real-time surveys provide event organizers the required information regarding the participants satisfaction and experiences.

Thursday 4 August 2016

Sterotyping


Stereotyping is the greatest barrier to creativity and an artist should never play stereotype roles in the films. This is easier said than done. Once an artist transforms into a super star with a series of hit films, he starts playing only stereotyped roles. The audience wants him to play the same kind of character again and again on the silver screen. He also does not wish to experiment in intellectually challenging roles in the films. The superstar-turned-artist finds it difficult to switch over from playing stereotyped roles after some time. The height of absurdity has already observed in hindi films with superstars above the age of fifty romancing with heroines who are in their early twenties.
The stereotyped role of a romantic lover boy has crossed all limits of decency for the aging superstars. It is the combination of stupidity and arrogance on the part of the superstar to play in such roles and hurt the sensibilities of mature audiences. The so-called fans do not entertain any such logic and simply lap up whatever is dished out on the silver screen,irrespective of quality.
Not all audience appreciate this kind of crudity depicted in films. There are sensible audiences who appreciate quality films having a good story. The conclusion is mediocrity has taken over the actor in the selection of story as well as and other aspects of film making. In the process the super star transforms into a non-artist and loses shine in the box office. It is time the superstars changed over
to character roles befitting their age and spare the loyal audiences who want to see and appreciate the artist and not the superstar in their favourite heroes.
Mediocrity has definitely set in the hindi films with the stars occupying the centre stage and playing to the front benchers in the theatre or gallery while performing naively in the stereotyped roles. The story,director,production values,music,lyrics occupy a back stage. The image of the entire film industry is tarnished by the events. In the course of time, sensible audiences stop watching the movies.