The success of event
management is not just dependent on number of years a company has
organized events. Past success alone does not guarantee success in
present ventures. The market dynamics evolve continuously
necessiating different strategies to be adopted for success.
The marketing
strategy adopted by event planners/organizers includes mass email
campaigns,social media and word of mouth publicity.More than fifty
percent of planners believe that email marketing can increase the
number of registrations. Some types of social media are underutilized
by certain event planners. Others are more frequently used. Different
types of social media can be used in unique ways by event planners to
make the event a grand success.
More than fifty
percent of event managers spend less than ten percent of the budget
on the software used for event management. The involvement and
interactions with audience during the event is a major factor which
determines the event's success.
The event manager is
under constant stress since he/she needs to manage different aspects
related to the event. Availability of a software application which
runs on multiple platforms simplifies the event manager's job in
managing patrons,speakers,registration of the participants for the
event among the other numerous tasks involved with organizing of
the event. Advantages include higher efficiency in the execution of
different tasks related to event,increase in revenue from ticket
sales and value addition for the participants. Real-time surveys
provide event organizers the required information regarding the
participants satisfaction and experiences.