Event management in the 21st century

The success of event management is not just dependent on number of years a company has organized events. Past success alone does not guarantee success in present ventures. The market dynamics evolve continuously necessiating different strategies to be adopted for success.

The marketing strategy adopted by event planners/organizers includes mass email campaigns,social media and word of mouth publicity.More than fifty percent of planners believe that email marketing can increase the number of registrations. Some types of social media are underutilized by certain event planners. Others are more frequently used. Different types of social media can be used in unique ways by event planners to make the event a grand success.

More than fifty percent of event managers spend less than ten percent of the budget on the software used for event management. The involvement and interactions with audience during the event is a major factor which determines the event's success.

The event manager is under constant stress since he/she needs to manage different aspects related to the event. Availability of a software application which runs on multiple platforms simplifies the event manager's job in managing patrons,speakers,registration of the participants for the event among the other numerous tasks involved with organizing of the event. Advantages include higher efficiency in the execution of different tasks related to event,increase in revenue from ticket sales and value addition for the participants. Real-time surveys provide event organizers the required information regarding the participants satisfaction and experiences.